Google Analytics Advanced Segmentation in Google Analytics is a treasure for any marketing campaign that will help you learn more valuable information about your visitors to improve the user experience and increase website conversions.

When looking at the broad , corasely made up analytics we end up assuming things working great where it really aren’t !

This will give you information version rates, bounce rates and time on site as applying across the board that wont be helpful in making crucial decisions for marketing.

In order to learn more about your users you need to break these numbers down into segments which is built with Google Analytics.

Your website is your gateway for selling leather shoes online and your primary markets are the Malaysia and Singapore. Checking Google Analytics you read that your bounce rate is 60%. You may assume things are working great as planned,. But what if the truth is 20% bounce rate is from Singapore and 80% from Malaysia which gave you the average 80% bounce rate which you thought was okay. To eradicate these problems you need to use segmentation tool in Google Analytics. To do that, create a profile for visitors from the Singapore and another profile for Malaysia.

You have the exact data required based on the geographic statistics and you can start optimizing the campaign to increase the sales leads from Singapore by following some specialized optimization methods like dropping a Singapore welcome feature box, making it more personalized for singapore visitors etc.